Yashvi

Razorpay Success Story: Simplifying Online Payments for SMEs

Razorpay Success Story: Simplifying Online Payments for SMEs

Introduction to Razorpay Razorpay is a leading fintech company revolutionizing digital payment solutions in India. Founded in 2014 by Shashank Kumar and Harshil Mathur, Razorpay has become a cornerstone for businesses seeking seamless online payment systems. It enables businesses to accept, process, and disburse payments effortlessly, using its advanced suite of tools and APIs. Razorpay’s…

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Swiggy Case Study and Marketing Strategy Revolutionizing Food Delivery in India

Swiggy Case Study and Marketing Strategy: Revolutionizing Food Delivery in India

A decade ago, few could have predicted the meteoric rise of online food delivery services in India. Among the frontrunners is Swiggy, a platform that has redefined convenience in food ordering and delivery. Launched in 2014, Swiggy has successfully navigated fierce competition, especially from Zomato, to establish itself as the “largest online food ordering and…

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Meesho Success Story: The Rise of India’s Leading Reselling Platform

Starting a business from home without significant investment has become a reality today, thanks to innovative platforms like Meesho. Over the past decade, eCommerce has revolutionized how people shop, with online platforms generating billions of dollars in sales worldwide. The pandemic further amplified this trend, pushing many toward building their online businesses. Among the most…

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vidit atrey e-commerce through meesho

Meesho Business Model: How Does Meesho Make Money? Introduction to Meesho and Its Unique Approach The rise of online shopping has transformed the way people purchase products. eCommerce platforms like Meesho have not only made online purchasing convenient but also opened new income opportunities for resellers. Meesho, a prominent Indian social eCommerce platform, empowers individuals…

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